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THE SPIRIT OF KOREAN DEVELOPMENT  The Art & Science of Marketing in Asia - booksonkorea.com
Yonsei University Press

THE SPIRIT OF KOREAN DEVELOPMENT The Art & Science of Marketing in Asia

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ISBN: 9788968501067


There has been much debate surrounding analysis of the economic success and political transformation of Korea. However, the interest of this book does not lie in the tangible factors fueling development. What is puzzling to non-Koreans is the intangible factor that enabled tangible factors to work together and thereby enable for Korean development. In other words, what we are seeking here is an explanation for Korea’s miraculous development within the spirit of Korea. Korea is neither unique nor diverse from an economic perspective… This book divides Korea’s developmental trajectory into four stages: economic growth, democratization, informatization, and smart power, and analyzes how these four aspects formed a virtuous cycle and advanced. Within the four stages of development, three factors related to the spiritual content of historical development were examined: the historical memory of poverty, cultural genomes for democracy and human rights, and nomadic dynamism. The book introduces seven success stories that emerged alongside the success of the spirit of Korean development: Saemaul Undong, POSCO, the Gold Collecting Movement, Hyundai, democratization, Samsung, and Hallyu (Korean Wave). In order to trace an intangible spiritual and cultural impetus, this book introduces many words from major leaders as well as politico-economic anecdotes and historical incidents. 


Sang-young Rhyu

Sang-young Rhyu is a professor of political economy at the Graduate School of International Studies, Yonsei University, Seoul, Korea.
He received his Ph.D. from Yonsei University, majoring in Korean political economy. He served as a senior research fellow at the Samsung Economic Research Institute (1995-2001) and was a visiting fellow at Keio University in Japan (1992-1994) and the University of British Columbia in Canada (2009-2010). As the director of the Kim Dae-jung Presidential Library and Museum (2004-2009), he researched and collected numerous historical records and established The Kim Dae-jung Oral History Collection. His current research focuses on East Asian political economy. He has published many articles on East Asian capitalism, Korean political history and nationalism.



CHAPTER 1 Exploring the Spirit of Korean Development: Origins 
CHAPTER 2 Examining the Spirit of Development: a Hisorical Overview 
CHAPTER 3 Economic Development and the Historical Memory of Poverty 
CHAPTER 4 Democratization and Cultural Genomes for Democracy and Human Rights 
CHAPTER 5 Informatization, Globalization, and Nomadic Dynamism 
CHAPTER 6 Toward a Smart Power in the International Context 
CHAPTER 7 Conclusion: Challenges and the Future of Korean Development 

THE SPIRIT OF KOREAN DEVELOPMENT  The Art & Science of Marketing in Asia

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